What Makes a GREAT Business or Company

A business or company is Great to their customers when times are slow. They treat them in their best interests with customer care, satisfaction and with great expedience, in all earnest to keep and build their customer base. 

A GREAT business or company treats that same customer as if he/she is the only one they have when the economy is great and the market is in abundance!

TREAT YOUR CUSTOMERS AND CLIENTS AS IF THEY WERE YOU!

7th floor of the new WaterMarke Tower in Los Angeles

Our CoatMasters products (CM2007 & CM3007) where applied on sealing natural slate stones on the 7^th floor of the new WaterMarke Tower in Los Angeles. The customer has chosen the penetrating sealer over the film forming due to the “high water absorbency” of natural stone making it susceptible to various types of liquid stains. Final application resulted to a more vivid, natural surface finish look (no sheen).

Site: http://www.watermarkela.com/#/home

For further information about products or application see contact info below.

Waco Merchant

760 201-3573

wmerchant@imrae.com

Quality Through product Innovation

Resolutions - Achieving Success

Were you one of many who made a New Year’s Resolution?

Have you made them in the past?

If so, did you achieve what you set out to achieve?

If you did, could you have accomplished more?

THE SHORT & SKINNY

When you have decided what and how you would like to improve yourself, your life, or whatever your goals you have in mind - create a floor not a ceiling.

What I mean by that is, do not create a stopping point. Many times we set out to do things and find out that we could do so much more yet we stop and praise ourselves because we accomplished what we set out to do.

Give yourself a floor, a goal you can achieve that is obtainable. You certainly don’t want to fail before you even begin. Now, the sky is the limit!

If you have more than one goal in mind priorities them from short to long term and set some realistic dates you think are achievable for you.

Write down your goals in a place you will see them every day. Each day you look at them tell yourself what you will do to accomplish them and chose the most direct path that will get you to your goal. If you’re unsure about a timeline or unsure of how to get there look at the end result and use backward planning. See yourself there, now work backwards. What steps were involved to make that happen?

FOCUS – FOCUS – FOCUS!

Have a clear vision of exactly what you want.  See your goal as a target, let go of everything else and focus all your attention on your target. Chose the straightest path using the least amount of energy (don’t bring a knife to a gun fight), stick to that path and hit that target!

Energy is a funny thing; if you were a meat cutter you wouldn’t go to work with a wooden spoon and expect to make any great accomplishments. Focus the least amount of energy to make the greatest results, thus giving your more time for other important things in your life.

Track yourself and your accomplishments. Give yourself praise when you are progressing and getting closer to your goal.

Believe in yourself, see yourself were you want to be and you will soon be there.

You are the GREATEST! You are the BEST at what you do! You can! You will!

Now repeat that in the morning and every night starting with

“I AM”

CoatMasters - CM7007 Dampproof and Waterproof coatings

CoatMasters

We are a chemical manufacturer of advanced protective coatings for various types of cementitious materials like brick, pre-cast concrete, tile, and other similar compositions. Our products are marketed under the CoatMasters® brand name, a registered trademark of IMRAE Corporation. The company has more than 20-years of combined experiences in trade and research, and we understand the need for delivering quality products that meet or exceed your customers’ expectations.

We pride ourselves with new technologies that are environmentally friendly, and the ability to provide custom formulations to meet your specific needs. IMRAE’s philosophy is to maintain absolute customer satisfaction by providing you with our highest quality products that are extensively researched, practically tested, and qualified according to current industry standards. Our customer service and technical service support assures you of our commitment in maintaining an exceptional business relationship that is based on our belief of good product stewardship, uncompromising product quality, and total care for our environment. 

Decorative Concrete Driveways Increase Curb Appeal

Decorative concrete is a great way to smooth out your driveway as well as highlight your home's curbside appeal. If your current drive is damaged, it can detract from the overall appearance of your home as well as pose hazards for guests and your cars. While a new driveway may seem like an extravagance, it can actually increase property value and there are many reasonably priced options available. Existing driveways can also be overlaid or cut to enhance the appearance.

Before picking out any design ideas, take a walk around your neighborhood and check out the local driveways. What colors, patterns, and materials are popular? Do they blend in well with the architecture and style of the home, or do they distract? Are homes in the area conservative with traditional styling or is there more of a modern, unique flair to people's tastes? Once you get an idea of local trends, you can better choose decorative concrete that will not only reflect your preferences but will be in line with the property market. While you want your driveway and home to standout, you'll want to do so in a tasteful manner in order to maximize value.

Once you've done your research, take a look at your options. There are several different types of decorative concrete available which include a wide array of possible patterns, textures, and layouts. Stamping is currently one of the more popular choices. This is where the wet surface is stamped with a design or texture, most often to resemble stone, cobblestone, wood, or other materials that aren't as practical for lining a driveway. The surface can then be stained using any number of different techniques like acid or dye-based to achieve a realistic color.

If you're comfortable with the condition of your existing driveway but want to add more flair, there is a technique called engraving. Craftsmen "redesign" the surface using tools to cut around individual stones, creating intricate tile or rock-like patterns. The area can then be colored as an entire unit or in pieces to create a specific design. Since the surface is already set, in order to create a stamped look an overlay must be placed over the existing surface.

Most people choose to extend the design of the driveway into a garden path or a patio. Mixing and matching styles is also possible and can create a dramatic look that is still seamless. However, there are some disadvantages to choosing decorative concrete. The main issue is the extra care required to maintain its appearance. A little bit of regular maintenance is required to keep it in good condition for many years, but fortunately it's not time consuming or cost prohibitive. Stains should be treated quickly, as some surfaces will still absorb it causing discoloration. Simply use some dish detergent and a heavy brush to remove it. The sealant that is placed once the drive is installed will also have to be reapplied every couple of years to ensure effectiveness. 

After all that hard work be sure to choose a CoatMasters coating to enhance and provide that long lasting protection .  

To learn more about this process and options, visit: http://www.brandellstudio.com/

Happy Thanksgiving

May your holiday be filled with joy and the coming year be overflowing with all the good things in life!

Above The Rest

Before

CoatMasters CM-Gloss sealer
I wanted to thank you and your company IMRAE for supplying a great product. I used the IMRAE CM-Gloss sealer on a 3500 sq ft warehouse and the results were more than perfect. It made my job as a contractor easy to apply with only 2 coats 

After

which saved time and labor cost.  I've used different products in the past on concrete, topically I use  3 to 4 coats just to get a gloss sheen, with wear and tear it didn't last. 
I applied CM-Gloss sealer and the next day the customer had forklifts driving over the sealer with no marking. It actually felt like we were on an ice ring with heavy equipment and no damage was done to the floor. My customer was satisfied and is thinking of doing the same application on their 2nd warehouse. I highly recommend IMRAE CoatMasters products to all consumer and commercial aspects. 
Please refer pic's attached

Best Regards,
Frank Camara
Above The Rest Janitorial Services